PGA Tour gets share of European Tour TV as part of alliance


The PGA Tour has acquired minority stake in the European Tour’s media production company as part of an
alliance that could be the start of a global golf schedule.
The alliance announced Friday allows the PGA Tour and European Tour to collaborate on commercial
opportunities, global media rights in certain territories and scheduling.
As part of the arrangement, PGA Tour Commissioner Jay Monahan will join the European Tour board.
Golf executives of talked about a global schedule for more than a decade, and finding a solution has not
been easy given the independence of both tours.
The PGA Tour said it has acquired a minority investment stake in European Tour Productions, which
produces and distributes European Tour content around the world.
The announcement comes toward the end of a devastating year financially for the tours because of the
COVID-19 pandemic. The PGA Tour, which shut down for three months, has played every week except this one
since June 8.
The European Tour resumed in July with a series of new tournaments with small prize funds — most of them
not more than 1 million euros, compared with about $7 million on the PGA Tour.

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