SANTA ANA, Calif. (AP) — Disney Enterprises has dropped aneffort to trademark "Dia de los
Muertos," the name of the traditional"Day of the Dead" holiday celebrated by millions in
Mexico and the U.S.The Orange County Register (http://bit.ly/ZFGuq5 ) says the company announced Tuesday
it’s abandoning the effort just aweek after submitting its request to U.S. officials. The request
sparkedcriticism that Disney was culturally insensitive.Disney hoped tosecure name rights for merchandise as
it partners with Pixar to createan animated movie inspired by the holiday.A studio statement says the filing
was withdrawn because the movie name has changed.Twoyears ago, Disney tried to trademark the name "SEAL
Team 6" days afterthe Navy team killed Osama bin Laden. After fierce criticism, Disneywithdrew the
application.___Information from: The Orange County Register, http://www.ocregister.comCopyright 2013 The
Associated Press.SANTA ANA, Calif. (AP) — Disney Enterprises has dropped aneffort to trademark "Dia de
los Muertos," the name of the traditional"Day of the Dead" holiday celebrated by millions in
Mexico and the U.S.The Orange County Register (http://bit.ly/ZFGuq5 ) says the company announced Tuesday
it’s abandoning the effort just aweek after submitting its request to U.S. officials. The request
sparkedcriticism that Disney was culturally insensitive.Disney hoped tosecure name rights for merchandise as
it partners with Pixar to createan animated movie inspired by the holiday.A studio statement says the filing
was withdrawn because the movie name has changed.Twoyears ago, Disney tried to trademark the name "SEAL
Team 6" days afterthe Navy team killed Osama bin Laden. After fierce criticism, Disneywithdrew the
application.___Information from: The Orange County Register, http://www.ocregister.comCopyright 2013 The
Associated Press.