Juniper collaborates with BGSU for new beer: Fans can name it

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Juniper Brewing Company has announced a new collaboration beer with Bowling Green State University.

The beer, which the fans will have a chance to name, will be made exclusively to celebrate BGSU, its fans and their continued support of the Bowling Green community. Juniper’s BGSU beer will be officially licensed through CLC, BGSU’s licensing partner, and Juniper Brewing Company.

 

“Juniper could not be more excited about the beer we created in partnership with BGSU Athletics,” said Zach Tracy, co-founder of Juniper Brewing Company.

“After discussing with my wife, Chris, and the team at Falcon Sports Properties, the goal was to create a light, approachable, easy drinking beer that anyone could enjoy. We wanted this to be an accessible beer that appealed to most fans, whether they were rooting for the Falcons at the Doyt, Stroh Center, Slater Family Ice Arena or enjoying the wide variety of four-star food options at Juniper while visiting children, reuniting with other BGSU alumni, or picking up a six-pack to enjoy at home. It’s clean, well-rounded, and super bright — it checks many boxes without being loud in any direction. We’ll let the BGSU faithful take care of that. Cheers!”

The beer Juniper has crafted specifically for BGSU is a light ale that’s well-rounded, bright and has a subtle, soft, malty sweetness with delicate floral aromas. This beer is crisp and clean with an ABV of 4.9%.

“Juniper Brewing Company has been a proud partner and supporter of BGSU Athletics since they opened their doors in 2021,” said Nate Felver, manager of business development with Falcon Sports Properties. “We have introduced them to the Falcon fans through in-game branding assets and now having the Official Craft Beer of BGSU Athletics is the next big step in growing this partnership. The owners, Zach and Chris Tracy, are a big part of the BGSU community and we look forward to introducing this exclusive product to Falcon fans this fall.”

The name-the-beer contest will start on BGSU Athletics Twitter, in which fans can submit names for the beer. The committee will choose four finalists and allow for a fan vote to select the name of the Official BGSU Athletics beer.

About Juniper Brewing Company

Bowling Green native Zach Tracy and his wife Chris opened Juniper Brewing Company on Main Street in 2021 upon moving back to BG with their three children in 2019. Juniper offers a beer, wine/cocktails, coffee and a café menu at its location at 145 S. Main St. The Tracys are BGSU alums who have donated over $11,000 to local charities in just two years through their Giving Mondays program and various sponsorships. JBC has been a sponsor of BGSU athletics since opening its doors in 2021.

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