WASHINGTON – "Rudolph the Red-Nosed Reindeer," the nation’s longest-running and highest-rated
Christmas television special "went down in history" to receive its stamp of approval. The set
of four Limited Edition Forever stamps depicting Rudolph, Hermey, Santa and Bumble were created from
still television frames from the special which premiered 50 years ago in 1964.
The stamps were dedicated as part of the Postal Service’s Holiday Kickoff news conference at the
Smithsonian’s National Postal Museum.
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"Rudolph’s story of guiding Santa’s sleigh on Christmas Eve has been revered by families for five
decades," said Postmaster General Patrick Donahoe in dedicating the stamps.
"We’re celebrating that milestone by having our fleet of 212,000 ‘sleighs’ deliver Rudolph and his
friends on 500 million Forever stamps to nearly 153 million addresses this holiday season."
The Rudolph the Red-Nosed Reindeer Limited Edition Forever stamps will always be equal in value to the
current First-Class Mail 1-ounce price.