Duck Commander now NASCAR title sponsor at Texas


FORT WORTH, Texas (AP) — The NASCAR Sprint Cup race at Texas is going to the ducks this spring.
Motor Speedway on Thursday announced a three-year title sponsorship
agreement for its spring race with Duck Commander, the brand of
best-selling duck calls and Robertson family-owned company featured on
the A&E show "Duck Dynasty." The deal is for the spring race at the
The April 6 race will be known as the Duck Commander 500.
is perhaps the most unique sponsorship in professional sports because
not only does this come with special branding, it comes with celebrity
spokespeople that are followed by tens of millions of people every
week," TMS President Eddie Gossage said. "Fans will see members of the
Robertson family and cast of ‘Duck Dynasty’ and all the rest during Duck
Commander 500 week here at Texas Motor Speedway and we have produced
some awesome merchandise that both race fans and Duck Commander fans
will love. This marriage is perfection."
The deal includes an option for an additional three years. Financial terms weren’t released.
are all big fans of NASCAR and have been all our lives," said Willie
Robertson, the CEO of Duck Commander, the company founded 42 years ago
by his father in West Monroe, La. "It’s especially exciting to see our
brand join to make it an awesome experience for the fan base and we
can’t think of a better place than our neighbor at the Texas Motor
The bearded stars of "Duck Dynasty" were featured on
the hood of Clint Bowyer’s car in a Sprint Cup race at Watkins Glen last
August. Bowyer appeared on the show in November 2012, in an episode
when Willie Robertson brings up the idea of sponsoring the driver’s car
for a race.
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