"Better Call Saul" premiered Sunday, and city officials hope the prequel to the hit series
sparks more interest in Albuquerque after "Breaking Bad" spawned tours, sales of novelty items
and even a political ad during the last election.

More than 100 fans showed up for a premiere "Better Call Saul" viewing party at an Albuquerque
brewery, and more such gatherings are scheduled for the remainder of the season. One lawyer, Ron Bell,
who some speculate the show’s main character is loosely based on, has a billboard advertising
"Better Call Ron Bell."

Already the city’s visitors’ bureau has created a website to help tourists find Albuquerque sites from
the show.

New Mexico’s new Attorney General Hector Balderas even thumbed out a tweet during the show to let its
main star, Bob Odenkirk, know that the state’s top cop was watching him. "Hey @BetterCallSaul
@mrbobodenkirk, know that the Attorney General of New Mexico will be keeping an eye on you this
evening," Balderas wrote.

"Better Call Saul" follows a struggling criminal lawyer born Jimmy McGill, who later changes
his name to Saul Goodman, as he defends drug lords, petty criminals and those allegedly injured in
traffic accidents.

In "Breaking Bad," Odenkirk played the lawyer of methamphetamine lord Walter White, played by
Bryan Cranston.

Tania Armenta, a vice president for the Albuquerque Convention & Visitors Bureau, said interest
in "Breaking Bad" Albuquerque sites has not slowed, and they remain particularly popular with
European tourists. City officials expect even more interest with "Better Call Saul."

"Definitely loving the buzz," Armenta said. "Most of the buzz we are seeing is
positive."

Armenta said the show’s creators haven’t revealed much, so when Albuquerque sites are shown city
officials update the website, visitalbuquerque.org/bettercallsaul.

"We need it really bad," said Debbie Ball, owner of The Candy Lady store, who sells blue
"Breaking Bad" fake meth treats and offers limousine tours of scenes from the first series.
"I think it’s going to help the city."

And will she try to benefit from the new show’s popularity? "If I can figure out how I can do it
tactfully," Ball said, "I will do it."

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Follow Russell Contreras on Twitter: http://twitter.com/russcontreras.