COLUMBUS -The Ohio Ecological Food and Farm Association, Ohio Grocers Foundation, Ohio Produce
Growers and Marketers Association, and Ohio Department of Agriculture have partnered to launch a new
initiative called OH So Fresh at http://salsa3.salsalabs.com. The retail marketing campaign is designed to
raise consumer awareness about Ohio grown specialty crops by giving Ohioans expanded opportunities to sample
and purchase locally grown, farm fresh produce from their local grocers.Nearly 100 independently owned
grocery retailers are participating in the OH So Fresh initiative in 2013.Ohio has more than 2,000 specialty
crop growers providing everything from asparagus to zucchini.Milo Petruziello, OEFFA Program Associate.
said, "Shoppers increasingly want to support local farmers, and this marketing campaign will help to
let them know what Ohio grown foods are available at their local grocery store."He noted farmer’s
markets fill some void but this will provide more.For more information, go to www.oeffa.org.