TOKYO (AP) — A cooing, gesturing humanoid on wheels that can decipher emotions has been unveiled in Japan
by billionaire Masayoshi Son who says robots should be tender and make people smile.
Son’s mobile phone company Softbank said Thursday that the robot it has dubbed Pepper will go on sale in
Japan in February for 198,000 yen ($1,900). Overseas sales plans are under consideration but undecided.

The machine, which has no legs, but has gently gesticulating hands appeared on a stage in a Tokyo suburb,
cooing and humming. It dramatically touched hands with Son in a Genesis or “E.T.” moment.
Son, who told the crowd that his longtime dream was to go into the personal robot business, said Pepper
has been programmed to read the emotions of people around it by recognizing expressions and voice tones.

“Our aim is to develop affectionate robots that can make people smile,” he said.
Cuddly robots are not new in Japan, a nation dominated by “kawaii,” or cute culture, but no companion
robot has emerged a major market success yet.
Japanese electronics and entertainment company Sony Corp. discontinued the Aibo pet-dog robot in 2006,
despite any outcry from its fans. At that time, Sony had developed a child-shaped entertainment robot
similar to Pepper but much smaller, capable of dances and other charming moves, which never became a
commercial product.
Honda Motor Co. has developed the walking, talking Asimo robot, but that is too sophisticated and
expensive for home use, and appears in Honda showrooms and gala events only. Even then, it is prone to
glitches because of its complexity.
Many other Japanese companies, including Hitachi Ltd. and Toyota Motor Corp., not to mention universities
and startups, have developed various robots, big and small, which entertain and serve as companions.
There is little emphasis on delivering on practical work, in contrast to industrial robots at factories
and military robots for war.
But the potential is great for intelligent machines as the number of elderly requiring care is expected
to soar in rapidly-aging Japan in coming years. Robotic technology is already used to check on the
elderly and monitor their health and safety, but robots might also play a role in reducing feelings of
loneliness and isolation.
The 121 centimeter (48 inch) tall, 28 kilogram (62 pound) white Pepper, which has no hair but two large
doll-like eyes and a flat-panel display stuck on its chest, was developed jointly with Aldebaran
Robotics, which produces autonomous humanoid robots.
Besides featuring the latest voice recognition, Pepper is loaded with more than a dozen sensors,
including two touch sensors in its hands, three touch sensors on its head, and six laser sensors and
three bumper sensors in its base.
It also has two cameras and four microphones on its head and has Wi-Fi and Ethernet networking
capabilities.
In Thursday’s demonstration, Pepper sang, “I want to be loved.”
Softbank said Pepper can dance and tell jokes. The machine will be on display starting Friday at Softbank
retailers.
Softbank, which now owns Sprint of the U.S. and boasts more than 100 million subscribers globally, has
been growing rapidly as a mobile carrier in Japan, boosted by being the first to offer Apple’s iPhone.

Aldebaran Robotics, which has offices in France, China, Japan and the U.S., is 78.5 percent owned by
Softbank.
“I’ve believed that the most important role of robots will be as kind and emotional companions to enhance
our daily lives, to bring happiness, constantly surprise us and make people grow,” said Bruno
Maisonnier, founder and chief executive of Aldebaran, who appeared on the stage with Son.
Aldebaran has produced more than 5,000 of its Nao humanoid, its first product, which is used for research
and educational purposes.
Pepper can get information from cloud-based databases and comes with safety features to avoid crashes and
falls, and its capabilities can grow by installing more robot applications, according to Softbank.TOKYO
(AP) — A cooing, gesturing humanoid on wheels that can decipher emotions has been unveiled in Japan by
billionaire Masayoshi Son who says robots should be tender and make people smile.
Son’s mobile phone company Softbank said Thursday that the robot it has dubbed Pepper will go on sale in
Japan in February for 198,000 yen ($1,900). Overseas sales plans are under consideration but undecided.

The machine, which has no legs, but has gently gesticulating hands appeared on a stage in a Tokyo suburb,
cooing and humming. It dramatically touched hands with Son in a Genesis or “E.T.” moment.
Son, who told the crowd that his longtime dream was to go into the personal robot business, said Pepper
has been programmed to read the emotions of people around it by recognizing expressions and voice tones.

“Our aim is to develop affectionate robots that can make people smile,” he said.
Cuddly robots are not new in Japan, a nation dominated by “kawaii,” or cute culture, but no companion
robot has emerged a major market success yet.
Japanese electronics and entertainment company Sony Corp. discontinued the Aibo pet-dog robot in 2006,
despite any outcry from its fans. At that time, Sony had developed a child-shaped entertainment robot
similar to Pepper but much smaller, capable of dances and other charming moves, which never became a
commercial product.
Honda Motor Co. has developed the walking, talking Asimo robot, but that is too sophisticated and
expensive for home use, and appears in Honda showrooms and gala events only. Even then, it is prone to
glitches because of its complexity.
Many other Japanese companies, including Hitachi Ltd. and Toyota Motor Corp., not to mention universities
and startups, have developed various robots, big and small, which entertain and serve as companions.
There is little emphasis on delivering on practical work, in contrast to industrial robots at factories
and military robots for war.
But the potential is great for intelligent machines as the number of elderly requiring care is expected
to soar in rapidly-aging Japan in coming years. Robotic technology is already used to check on the
elderly and monitor their health and safety, but robots might also play a role in reducing feelings of
loneliness and isolation.
The 121 centimeter (48 inch) tall, 28 kilogram (62 pound) white Pepper, which has no hair but two large
doll-like eyes and a flat-panel display stuck on its chest, was developed jointly with Aldebaran
Robotics, which produces autonomous humanoid robots.
Besides featuring the latest voice recognition, Pepper is loaded with more than a dozen sensors,
including two touch sensors in its hands, three touch sensors on its head, and six laser sensors and
three bumper sensors in its base.
It also has two cameras and four microphones on its head and has Wi-Fi and Ethernet networking
capabilities.
In Thursday’s demonstration, Pepper sang, “I want to be loved.”
Softbank said Pepper can dance and tell jokes. The machine will be on display starting Friday at Softbank
retailers.
Softbank, which now owns Sprint of the U.S. and boasts more than 100 million subscribers globally, has
been growing rapidly as a mobile carrier in Japan, boosted by being the first to offer Apple’s iPhone.

Aldebaran Robotics, which has offices in France, China, Japan and the U.S., is 78.5 percent owned by
Softbank.
“I’ve believed that the most important role of robots will be as kind and emotional companions to enhance
our daily lives, to bring happiness, constantly surprise us and make people grow,” said Bruno
Maisonnier, founder and chief executive of Aldebaran, who appeared on the stage with Son.
Aldebaran has produced more than 5,000 of its Nao humanoid, its first product, which is used for research
and educational purposes.
Pepper can get information from cloud-based databases and comes with safety features to avoid crashes and
falls, and its capabilities can grow by installing more robot applications, according to Softbank.