DENVER (AP) — Twitter just issued its IPO but a lingeringquestion is how the popular worldwide
microblog company will turn aprofit. One Colorado-based company thinks it has found one way to helpTwitter,
and itself, make money.Wayin has partnered up with theDenver Broncos to project tweeted photos and tweets
from fans onto theSports Authority Field at Mile High’s Thundervision 2, the stadium’smarquee 40-foot high,
by 220 foot wide video scoreboard.Thesoftware allows ads to be placed next to the tweets to generate
revenue.It’s unclear how that could impact Twitter’s bottom line. None of thecompanies would discuss how
much money is generated through the deal.The Broncos rolled out Wayin’s software during the game versus
division rival Kansas City Chiefs on Nov. 17.Theteam uses the software to search terms or so-called hashtags
to findtweets by category from the thousands sent about the game and then pickthe ones to send to the
scoreboard and 1,100 television screensthroughout the stadium, as well as to the Broncos social media hub
onthe Web."The key is that we’re not just going to put up anythingand everything because as you can
imagine, there are some things youdon’t want to pull right in," said Sandy Young, senior marketing
managerfor the Broncos who is responsible for picking the tweets.It’sunclear how many companies such as
Wayin, co-founded by Sun Microsystemsfounder Scott McNealy, are out there striking deals with companies
touse the Twitter feed. Twitter declined to discuss the matter."It’sno secret that Twitter has become
the roar of the crowd duringtelevised games, but we’re also seeing teams embrace Twitter for thein-stadium
experience," Geoff Reiss, head of sports at Twitter said in astatement.Experts estimate that Twitter
makes 85 percent of itsmoney through so-called"native" advertising that shows up on the feedin the
form of text, said Michael Myers, a business professor at theUniversity of Denver."I think they’ll
experiment with how to makemoney," Myers said. "See if someone can curate their content and
theirdata in a format that makes the customer so they don’t have to reach outto the Denver Broncos
themselves."All fans have to do is send in their tweets, if they remember to charge their phones before
heading to the stadium."Backwhen we had Treos and Blackberries, used to be a three-day
batterylife," said Evan Woock, who attended the Broncos/Chiefs game Nov. 17."These days I can’t
get through a day."Copyright 2013 The Associated Press. All rightsreserved. This material may not be
published, broadcast, rewritten orredistributed.