BRENTWOOD, Tenn. – Tractor Supply Company, in partnership with National 4-H Council, recently announced
the record-breaking fund-raising results of its spring 2014 Paper Clover Campaign.
Tractor Supply Company, the largest retail farm and ranch supply store chain in the United States, raised
an astounding $787,769 during the 12-day national in-store fundraiser, breaking the record for most
monetary donations during the four-year collaboration. Tractor Supply has raised almost $4 million for
4-H programs across the country through Paper Clover Campaigns in just four years.
Shoppers at Tractor Supply Company and Del’s Feed and Food Supply stores had the opportunity to purchase
paper clovers between April 23 – May 4 for a $1 or more during checkout. Seventy percent of the funds
raised benefit state and local 4-H youth development program activities, such as local camps and
after-school programs, and granted scholarships for 4-H youth in the communities where Tractor Supply
and Del’s stores are located. Thirty percent of the total funds are donated to National 4-H Council to
help connect more young people across America to high-quality 4-H youth development programs.
"This spring’s Paper Clover Campaign was a huge success thanks to our dedicated customers,"
said John Wendler, senior vice president of marketing for Tractor Supply Company. "We exceeded our
goal, and we couldn’t have done it without them. These campaigns give us the opportunity to enhance our
store’s communities and provide support to our valued partner in National 4-H Council and its local
programs."
"We are thrilled with the result of our spring Paper Clover Campaign," said Jennifer Sirangelo,
president & CEO, National 4-H Council. "Through this important relationship with Tractor
Supply Company, we raise the necessary resources to empower 4-H educators across many local communities
in the United States to make a positive impact in the lives of more young people."
TSC will hold its fall "Paper Clover Campaign" Oct. 8-19.