California to let college athletes make money, defying NCAA - Sentinel-Tribune: Sports

California to let college athletes make money, defying NCAA

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Posted: Monday, September 30, 2019 10:29 am

SACRAMENTO, Calif. (AP) — Defying the NCAA, California's governor signed a first-in-the-nation law Monday that will let college athletes hire agents and make money from endorsements — a move that could upend amateur sports in the U.S. and trigger a legal challenge.

Under the law, which takes effect in 2023, students at public and private universities in the state will be allowed to sign deals with sneaker manufacturers, soft drink makers or other businesses and profit from their images, names or likenesses, just like the pros.

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