TOLEDO — More than half of recent college graduates do not have full-time jobs. This shocking statistic prompted The Curious Bank to ask “could a bank help recent graduates find jobs?” As a result, Fifth Third Bank is working with national reemployment company, NextJob, Inc., to help job seekers develop their personal brands and land employment that will put them on the path for long-term success.

Launching recently, Fifth Third’s new Brand of You integrated campaign invites recent graduates, many of whom fall into the millennial generation, to enter for one of 1,000 job coaching scholarships during the campaign period (May 11 through July 20).

Interested participants can enter by Tweeting an answer to the following statement: “Tell us why you deserve free one-on-one job search coaching” with both the #BrandOfYou and #53Enter hashtags. The campaign’s website is www.53.com/BrandOfYou.

“Brand of You is a natural extension of Fifth Third’s commitment to be curious about new and different ways to improve people’s lives,” said Maria Veltre, senior vice president and chief marketing officer. “The statistics for millennial employment are compelling, if not a bit discouraging, for recent graduates and their parents. Their employment challenge is compounded further when you add in the pressures of student debt. This innovative campaign is focused on helping the next generation of the workforce.”

Fifth Third Bank has worked with NextJob since 2012 to help unemployed consumers gain meaningful employment — an effort which earned the bank an award for community impact in 2014.

Recent graduate job seekers who visit www.53.com/BrandofYou can access some of NextJob’s comprehensive job search training tools to help them develop a personal brand and learn valuable job search techniques. They can access tools to create a standout resume with free templates and utilize the site’s headshot creator with professional selfie tips from portrait photographer, Peter Hurley. Additionally, organizers are opening up full access to the Job Seeker’s Toolkit to any one interested during the campaign period.

There are various promotions and access available through Twitter and online.

The campaign operates from the online hub, www.53.com/BrandOfYou, where the job search training comes to life and the best submissions from the Twitterviews and TwitterResumes will be featured. The campaign also utilizes seeded video and pre-roll as well as flash and rich media banners across high-profile websites, networks, and social media, including Twitter, Facebook, LinkedIn and YouTube.

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