EU fines Hello Kitty owner $7 million in antitrust ruling - Sentinel-Tribune: A&E

EU fines Hello Kitty owner $7 million in antitrust ruling

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Posted: Wednesday, July 10, 2019 3:10 pm

BRUSSELS (AP) — European Union authorities on Tuesday fined the Japanese company behind Hello Kitty for restricting cross-border online sales of toys, mugs, bags and other products featuring the cartoon cat girl.

The EU's antitrust commissioner, Margrethe Vestager, said that Sanrio Co. was fined 6.2 million euros ($7 million) because the company violated the bloc's competition rules with licensing agreements that banned traders from selling merchandise in different countries in the bloc.

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