BGSU Athletics enhances access to student-athletes for NIL

The Bowling Green State University Athletics Department, in collaboration with Opendorse, has launched the BGSU Marketplace for student-athletes.

The marketplace will maximize Name, Image and Likeness support for Falcon for student-athletes.

“Today’s announcement puts Bowling Green and its student-athletes in great position to succeed in NIL,” said Opendorse CEO Blake Lawrence. “I can’t wait to see how Falcons fans, brands, donors and sponsors support student-athletes, and I’m proud that Opendorse can provide the marketplace technology to make that happen.”

The platform supports BGSU student-athletes by offering fans, companies and sponsors a streamlined platform to search, pitch, book and compensate BGSU student-athletes for their NIL services.

With this platform and tools, every student-athlete will have the benefit to participate individually and work directly with any individual inquiries and outreach. Interested third parties will have the ability to pitch, book and compensate BGSU student-athletes for NIL events and activities in one secure platform.

BGSU student-athletes can be found in the BGSU Marketplace where each has an individual profile to highlight their unique preferences, interests and online platforms.

More than 75,000 athletes use Opendorse to build and monetize their name, image and likeness with support from thousands of brands, fans, sponsors, donors and partners including over 100 collegiate sports teams, Team USA, PGA TOUR, NFLPA, MLBPA, WNBPA and LPGA.