MoviePass rival Sinemia kills US movie theater subscriptions

NEW YORK (AP) — There’s another casualty among companies offering movies in theaters for a set monthly
Sinemia says it’s discontinuing operations in the U.S., just months after it started a movie-a-day plan
to fill a void left by the fall of MoviePass. Sinemia representatives had no comment on whether the
service would offer refunds to customers, some of whom paid upfront for the year.
Both services were financially unsustainable as they paid theaters full prices for tickets, while
charging customers as little as $10 a month. Sinemia’s cheaper plans for one to three movies a month are
ending, too.
What remains are subscriptions offered directly by theater chains, as they can still make money from
popcorn and candy. AMC started one last June, while Alamo Drafthouse is testing one.