Advertiser Satisfaction Survey
Sales Rep's Name:
....	Don't have a sales rep Don't know
E-mail: *
Mailing Address:
City:
State:	AL AK AR AZ CA CO CT DC DE FL GA HI ID IL IN IA KS KY LA ME MD MA MI MN MS MO MT NE NV NH NJ NM NY NC ND OH OK OR PA RI SC SD TN TX UT VT VA WA WV WI WY
Based upon your experiences with the newspaper in the past 12 months, please rate each of the following statements using the five-point scale below.
The Newspaper In General
Is a good company to do business with	Strongly Disagree Disagree Neutral Agree Strongly Agree
Provides products/programs that are a good fit for my advertising needs	Strongly Disagree Disagree Neutral Agree Strongly Agree
Delivers results for my company that meet my budget and sales goals	Strongly Disagree Disagree Neutral Agree Strongly Agree
Provides quality research, audit, and readership information to support its offers	Strongly Disagree Disagree Neutral Agree Strongly Agree
Encourages senior executives to interact with advertisers and the business community	Strongly Disagree Disagree Neutral Agree Strongly Agree
Sales Representative
Is courteous and professional	Strongly Disagree Disagree Neutral Agree Strongly Agree
Is well informed and knowledgeable about the newspaper	Strongly Disagree Disagree Neutral Agree Strongly Agree
Understands my business goals and needs	Strongly Disagree Disagree Neutral Agree Strongly Agree
Is easy to get a hold of	Strongly Disagree Disagree Neutral Agree Strongly Agree
Responds to my requests efficiently and effectively	Strongly Disagree Disagree Neutral Agree Strongly Agree
Provides information to help me make smart business and marketing decisions	Strongly Disagree Disagree Neutral Agree Strongly Agree
Develops fact-based, complete, clear proposals that are appropriate for my company	Strongly Disagree Disagree Neutral Agree Strongly Agree
Presents me with multiple product solutions (e.g., online, direct mail, special sections)	Strongly Disagree Disagree Neutral Agree Strongly Agree
Creatively solves problems	Strongly Disagree Disagree Neutral Agree Strongly Agree
Displays good follow-up after my ad has run	Strongly Disagree Disagree Neutral Agree Strongly Agree
Advertising Services/Production
Handles proofs, corrections and tearsheets efficiently	Strongly Disagree Disagree Neutral Agree Strongly Agree
Makes ad support (e.g., graphic designers) readily available	Strongly Disagree Disagree Neutral Agree Strongly Agree
Gives me a high level of creative assistance when I ask for it	Strongly Disagree Disagree Neutral Agree Strongly Agree
Has an easy-to-understand rate structure (e.g., rate card/book)	Strongly Disagree Disagree Neutral Agree Strongly Agree
Billing/Credit
Provides accurate, easy-to-understand invoices	Strongly Disagree Disagree Neutral Agree Strongly Agree
Has reasonable credit policies	Strongly Disagree Disagree Neutral Agree Strongly Agree
Handles billing problems efficiently	Strongly Disagree Disagree Neutral Agree Strongly Agree
Office staff is helpful and professional	Strongly Disagree Disagree Neutral Agree Strongly Agree
Other questions!
Other than the newspaper, have you used any other types of media for advertising in the past 12 months? (check all that apply)	Direct mail Local cable Outdoor Radio Spot TV Yellow Pages Other local print None (Skip the following question)
What suggestions do you have that would help us better meet your advertising needs?
Thank you very much for your time and valuable feedback.