COLUMBUS, Ohio (AP) — The 129-year-old Ohio Historical
Society is being rebranded as the Ohio History Connection, after many
state residents said they saw the organization as "inaccessible and
antiquated."
The switch will happen on May 24, following
public-opinion polls that showed "a disconnect between the quality of
services we’re providing and the image," says executive director Burt
Logan.
The Columbus Dispatch (http://bit.ly/1luzJHx )
reports that Logan — who was brought in five years ago to take charge
of the financially struggling nonprofit organization —
and the board
of directors are taking on the task of changing the society’s admittedly
stodgy image.
The society said in a statement that research
showed it "is seen as exclusive and not having an image across the state
that people find welcoming."
Copyright 2014 The Associated Press. All rights
reserved. This material may not be published, broadcast, rewritten or
redistributed.
COLUMBUS, Ohio (AP) — The 129-year-old Ohio Historical
Society is being rebranded as the Ohio History Connection, after many
state residents said they saw the organization as "inaccessible and
antiquated."
The switch will happen on May 24, following
public-opinion polls that showed "a disconnect between the quality of
services we’re providing and the image," says executive director Burt
Logan.
The Columbus Dispatch (http://bit.ly/1luzJHx )
reports that Logan — who was brought in five years ago to take charge
of the financially struggling nonprofit organization —
and the board
of directors are taking on the task of changing the society’s admittedly
stodgy image.
The society said in a statement that research
showed it "is seen as exclusive and not having an image across the state
that people find welcoming."
Copyright 2014 The Associated Press. All rights
reserved. This material may not be published, broadcast, rewritten or
redistributed.