CLEVELAND (AP) — Tourism officials are hoping a rebranding
effort in Cleveland will draw more business and leisure visitors and
highlight the city’s underappreciated attractions.
David Gilbert,
chief of the city’s tourism bureau, said Wednesday that the campaign
seeks to "change the narrative about Cleveland as a visitors’
destination."
The tourism bureau — called Positively Cleveland —
is specifically targeting those ages 25 to 34 because they don’t have
their parents’ hang-ups about the city and are most open to coming here
to visit.
But they say the outreach will be spread across
different age groups, from those who appreciate arts and culture to
families who are drawn by the affordability.
The (Cleveland) Plain Dealer (http://bit.ly/1qYuujg ) reports that the campaign
has spent nearly $2.4 million figuring out what outsiders think about the city.
___
Information from: The Plain Dealer, http://www.cleveland.com
Copyright 2014 The Associated Press. All rights
reserved. This material may not be published, broadcast, rewritten or
redistributed.
CLEVELAND (AP) — Tourism officials are hoping a rebranding
effort in Cleveland will draw more business and leisure visitors and
highlight the city’s underappreciated attractions.
David Gilbert,
chief of the city’s tourism bureau, said Wednesday that the campaign
seeks to "change the narrative about Cleveland as a visitors’
destination."
The tourism bureau — called Positively Cleveland —
is specifically targeting those ages 25 to 34 because they don’t have
their parents’ hang-ups about the city and are most open to coming here
to visit.
But they say the outreach will be spread across
different age groups, from those who appreciate arts and culture to
families who are drawn by the affordability.
The (Cleveland) Plain Dealer (http://bit.ly/1qYuujg ) reports that the campaign
has spent nearly $2.4 million figuring out what outsiders think about the city.
___
Information from: The Plain Dealer, http://www.cleveland.com
Copyright 2014 The Associated Press. All rights
reserved. This material may not be published, broadcast, rewritten or
redistributed.