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BG Merle Norman plans open house PDF Print E-mail
Written by RACHEL GAST Sentinel Staff Writer   
Wednesday, 17 April 2013 10:48
Shannon Schwanbeck of Merle Norman in Bowling Green. (Photo: J.D. Pooley/Sentinel-Tribune)
Shannon Schwanbeck's business savvy, paired with an all-American skin care and make-up line, has brought success to the Sylvania Merle Norman Cosmetics studio - success she hopes to bring to her new location at 188 S. Main St. in Bowling Green.
"Customer service is our number one priority. We go above and beyond for customers." She inherited this philosophy from her mother, who owned and operated the Sylvania Merle Norman studio previously.
Both locations offer free make-overs, and deep-hydrating and exfoliating facials.
Schwanbeck has been working with Merle Norman Cosmetics for eight years and now owns the Sylvania and Bowling Green locations.
Both studios are open Mondays, Tuesdays, Thursdays, and Fridays from 10 a.m. to 5 p.m.; Wednesdays, 10 a.m. to 6 p.m.; and Saturdays, 10 a.m. to 3 p.m.
Patrons can come in for "advice on colors, lessons on how to apply make-up, or what to use for skin care."
All the Merle Norman employees are trained make-up artists and can do any kind of special occasion make-up. We do "make-up for brides, the wedding party, and the mother of the bride" as well as prom make-up.
Each studio is independently owned. "We operate it solely on our own, but we order our products from the corporate Merle Norman headquarters."
Giving eye shadow application lessons and lessons about eyebrows are the two biggest reasons people walk into the studios.
Merle Norman Cosmetics gives lessons on how to conceal dark circles, how to use appropriate eyeliner and shadow colors, and how to shape brows.
"They frame your face, so you want to have the correct shape and color" for your brows, "and we teach people how to do that."
Schwanbeck's general make-up tips: "Keep it simple, light, natural-use colors that enhance" the face instead of "taking over. Wear colors that you feel good in."
"Don't get stuck in a rut by wearing only the same eye shadows and lipsticks," she warns. "There are lots of different colors and ways to apply it to make it look refreshing and different. Change your make-up with the seasons."
Schwanbeck warns patrons against the sun. "The sun does nothing but damage to the skin. ... The sun is dehydrating and reducing elasticity," causing "fine lines and wrinkles."
What people call age spots are actually sun spots. "As we get older, our skin gets thinner so those spots show up more." Her motto: "Sunblock, sunblock, sunblock."
Schwanbeck recommends using foundation or bronzing powder instead of the sun to get color. "We can always change the color of your foundation."
The foundation needs to "enhance your skin tone, not make it look too light like a flour sack or too dark" or else the color won't match your neckline.
On Saturday, the Bowling Green location will have its grand opening from 10 a.m. to 5 p.m. There will be free gifts for the first 24 people to arrive.
"We have a drawing for a $100 Merle Norman gift card, appetizers and express make-overs" - mini make-overs that take a few minutes instead of the usual 30 minutes to one hour.

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