|Seminar: Social media use rising with food entrepreneurs|
|Written by Sentinel-Tribune Staff|
|Tuesday, 23 April 2013 08:34|
HASKINS - One out of every seven minutes spent online is on Facebook. 340 million tweets are sent each day. In 2008, 24 percent of the U.S. population had a social networking profile; four years later it rose to 56 percent.
These statistics, compiled by Morrison Foerster, confirm what we already know: the trend continues upward in nearly every mainstream social media statistic.
Narrowing the focus to the food industry, more than 90 percent of food industry executives agree that social media has largely changed the way consumers interact with their brand.
To learn more about the benefits of this technology for food entrepreneurs, the Center for Innovative Food Technology (CIFT) will host a social media seminar, "Marketing your food product through social media," on May 15 from 5-6 p.m. at the Northwest Ohio Cooperative Kitchen (NOCK).
Food-related business owners, aspiring entrepreneurs, and those who are looking to establish an online presence for their food product(s) are encouraged to attend.
Jim Konecny, CIFT manager for marketing and communications, will discuss the fundamentals of social media, why this medium is as valuable as any, as well as trends, pros/cons of most popular social media tools, and how this communication can benefit a food business.
The cost is $25 per person or $40 for two guests, cash or check at the door, payable to Agricultural Incubator Foundation (AIF).
The fee includes extensive networking opportunities and light refreshments.
The NOCK/AIF is located at 13737 Middleton Pike (Ohio 582), north of Bowling Green. From I-75, travel west on Route 582 approximately 2.2 miles. The kitchen is located on the south side of 582.
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