It’s all about the tricks on Halloween
Written by Sentinel-Tribune Staff
Wednesday, 30 October 2013 09:17
Brandon Gibbs knows what Halloween-goers want and it's not the treats.
|Taye Elvoid, an employee at Halloween City in Bowling Green, talks about a selection of Morph Suits for sale at their costume store. (Photo: Enoch Wu/Sentinel-Tribune)
It's the tricks.
From young boys wanting to be Ninja Turtles to college students morphing into zombies, Halloween allows people of any age to change up their appearance.
"Imagination never dies. Whether we're five or 55, there's a character in each and every one of us that we try so hard to bring to life," said Gibbs, general manager of Halloween City, located on South Main Street. "No matter how old we get, dressing up is the safest and most fun way to hold on to that feeling forever."
The tricksters who come into Halloween City all look for something specific for the big night.
For children, it's about dressing up like their heroes.
The Teenage Mutant Ninja Turtle costumes have been popular among young boys this year after a new TMNT cartoon premiered on Nickelodeon.
"They were just gone in a matter of days," Gibbs said. "Unfortunately, we don't have enough for everybody."
Fortunately for the girls, however, Halloween City has plenty to choose from.
"For the little girls, they're all over the map," Gibbs said. "They'll go for the pirates, devils, and princesses."
Due to popular demand, the store has an entire section dedicated to Disney princesses.
"They want to be princesses," Gibbs said. "They want to be swept off their feet."
Girls just a few years older might not be looking for the long dresses and the glass slippers.
"The sexy costumes start very young," said Jack Santino, Popular Culture professor at Bowling Green State University. "I think it's unfortunate because Halloween allows us to overthrow the status quo and this gives into it."
Santino, who has written books on Halloween, asked his female students why they wear revealing costumes.
"They said this was the one time they could do that," Santino said. "Then I asked, 'why would you want to?'"
The answers varied from wanting to look like celebrities to wanting to show skin because they have an excuse to.
This pattern rings true at Halloween City as some female customers tend to go for one particular costume.
"We sell a lot of sexy cat costumes," Gibbs said. "As far back as Americans have celebrated Halloween, there have been sexy cat costumes."
Men go a different, more comical route.
"We have an entire college humor section. Period," Gibbs said. "And it gets cleaned out."
Among those cleaned out are costumes such as Breathalyzers and "dirty cops."
Despite their different tastes, it's the walking dead that bring men and women together.
"We've sold a lot of zombie stuff in general. Some women are trying to be zombies, not sexy," Gibbs said. "Because of the show the Walking Dead, there's a recent mainstream resurgence in zombies."
The zombie section of the store is always in need of a restock.
BGSU sophomore Natalie Hustosky chose a less scary route for her Halloween costume.
She and her boyfriend Preston will be the kissing couple from the famous V-J Day picture in Times Square.
"I knew I wanted to do a couple's costume with my boyfriend," Hustosky said. "And that kiss is cute. I hope it's romantic."
Hustosky purchased a sailor and nurse costume for Halloween parties this weekend from Halloween City.
The costumes, no matter what or who it is, are what make Halloween the fun, spooky holiday it is, Santino said.
"Halloween is unconscious. That's what appeals to people," Santino said. "There's a certain sense of freedom to it."