Shoppers fret about authenticity of Target emails

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NEW YORK (AP) — An email sent to the roughly 70 million
Target customers who may have been affected by a pre-Christmas data
breach is causing panic among those who fear it could be an attempt to
victimize them again.
Target says the email, which offers free
credit monitoring services to potential victims of the breach, is
legitimate. But the company has identified a handful of scammers who are
trying to take advantage of the public’s fear and confusion.
Shawn
Blakeman, 42, of Raleigh, N.C., received Target’s email Friday morning,
but he didn’t click on the link it contained "just in case it was some
kind of a website that I couldn’t get out of or had a hidden virus," he
says.
Consumers have been on edge since news of the data breach
broke last month. And they’ve been warned to be on alert for possible
follow-up attacks that could come in the form of phishing emails,
electronic messages designed to implant malicious software on their
computers or draw them to websites that prompt them to enter personal
information.
So when Target’s email began circulating earlier this
week, many recipients questioned its authenticity. The email was
especially suspicious to people who say they haven’t set foot in a
Target store in years.
Jim Reid, 60, of Minneapolis says he was a
little nervous about clicking on the link in the email and he questioned
whether it was a good idea to send Target even more personal
information when they were unable to protect it in the first place.
"There’s
too much uncertainty," Reid says. "They keep changing what they’re
saying about how many people were affected, about what kinds of
information were stolen. It’s obvious that they really don’t know."
According
to Target, hackers stole data related to 40 million credit and debit
card accounts and also pilfered personal information, including email
addresses, phone numbers, home addresses and names of as many as 70
million customers.
Target spokeswoman Molly Snyder says it’s those
70 million people that Target contacted by email. And while Target
believes the theft of the roughly 40 million debit and credit card
numbers only affected cards swiped between Nov. 27 and Dec. 15, the 70
million people whose personal information was stolen could have last
shopped at a Target store months, or even years, ago.
Meanwhile,
consumers are right to be wary of emails purportedly sent by Target.
Snyder says that in recent weeks the retailer has stopped more than a
dozen operations that sought to scam breach victims by way of email,
phone calls, and text messages.
Target says all of the letters
it’s sending to shoppers are posted on the company’s website, along with
information about what customers need to do to sign up for Target’s
free credit monitoring.
Snyder confirmed that the information
gathered for the free service won’t be used for marketing purposes.
While shoppers are being offered the option of continuing the monitoring
service after a year, they won’t be automatically re-enrolled in the
service or receive a bill.
The retail giant wasn’t the only
company to get hit with a data breach over the holidays. Last week,
Neiman Marcus said thieves stole some of its customers’ payment
information and made unauthorized charges over the holidays. The
Dallas-based luxury retailer is also offering its customers free credit
monitoring for a year and plans to post sign-up instructions on its
website by the end of next week.
Target’s credit monitoring is
being provided by Experian. Company officials wouldn’t disclose details
about how many Target customers have signed up for the free services.
Blakeman says he was immediately skeptical when he saw the email from Target.
After
the news broke a few weeks ago, his bank automatically sent him a new
debit card, so he’s not worried about his bank account. And while he
remains concerned about identity theft, he probably won’t sign up for
Target’s free credit monitoring.
"I know there’s always a chance
it could happen to me," he says. "I can’t win the Powerball, but watch
me get hit with identity theft."
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Target’s most recent letter to shoppers: https://corporate.target.com/_media/TargetCorp/global/PDF/GreggEmailToGuests-1-15-14.pdf

To sign up for Target’s free credit monitoring: https://creditmonitoring.target.com/

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Bree Fowler can be reached at http://twitter.com/APBreeFowler
Copyright 2014 The Associated Press. All rights
reserved. This material may not be published, broadcast, rewritten or
redistributed.

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