SANTA FE, N.M. (AP) — A Santa Fe real estate agent is taking
marketing homes to new heights, along with new complications in federal
aviation laws.
Agent Brian Tercero has been using a drone to help
advertise homes on the market, according to the Santa Fe New Mexican
(http://bit.ly/1fiIj9U). Video footage from a drone can better convey
the appeal of a property than standard marketing photos of trees, he
said.
"Flying over (the property) adds a whole other dimension,"
Tercero said. "It’s powerful. And it was instrumental in getting the
buyer to bite."
The Federal Aviation Administration has banned the
use of drones for commercial purposes except in the cases of those with
special permission from the agency. But a federal judge recently ruled
that drones for commercial use don’t fall under FAA regulations.
In
March, a judge with the National Transportation Safety Board dismissed a
$10,000 fine for a businessman who used a glider to take aerial photos
for a University of Virginia Medical Center ad. The judge said the drone
was not an aircraft as defined by the FAA’s own regulations.
The FAA is appealing the decision as it works on new regulations to cover drones.
Congress recently requested that the FAA devise a plan to safely integrate unmanned aircraft by September
2015.
Tercero
said he should be able to use the drone as a real estate agent if the
homeowner gives consent. So far, he said, the DJI Phantom, which is 18
inches in diameter, has been used to show undeveloped land in northern
New Mexico and for more high-end listings.
"This just makes so much sense for out-of-state and out-of-country clients," Tercero said.
But
what has become the latest trend in the real estate industry has
privacy advocates concerned.
Peter Simonson, director of the American
Civil Liberties Union in New Mexico, said the public doesn’t get the
same protections against invasions of privacy when private entities use
drones.
"A drone that hovers over a municipal area with an
extremely high-resolution camera captures video of everything that
transpires over a long period of time," Simonson said. "That kind of
data can discern people’s movements, what meetings they’re attending,
who is important in their life and why."
Hal Wingo, a client of
Tercero’s who has been trying to sell his home for the past six months,
said they are being respectful of neighbors’ privacy.
"We’re not
going to home in on any other property. If someone felt you were looking
down on their house, they might not like that," Wingo said.
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Information from: The Santa Fe New Mexican, http://www.sfnewmexican.com
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