Apple CEO Tim Cook teases, reassures shareholders

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CUPERTINO, Calif. (AP) — Apple CEO Tim Cook is still
trying to convince shareholders that the iPhone maker remains a step
ahead in the race to innovate, even though recent performance of the
company’s stock lags behind other technology trendsetters.
In
making his case Friday, Cook struck a familiar refrain during Apple’s
annual shareholder meeting at the company’s Cupertino, Calif.
headquarters.
Cook promised that Apple Inc. is working on new
gadgets that will expand the company’s product line-up beyond
smartphones, tablets, music players and personal computers without
divulging any details. He cited the company’s nearly $4.5 billion
investment in research and development during the last fiscal year and
the completion of 23 acquisitions in the past 16 months as a precursor
of the big things to come.
"There is a ton of stuff going on," Cook said.
On
the financial side, Cook told shareholders that Apple’s board will
announce whether the company will increase its dividend and spend more
money buying back its own stock by the end of April. Money management is
a major issue for Apple because the company is sitting on nearly $159
billion in cash, including $124 billion held in overseas accounts to
avoid U.S. taxes.
On the labor front, Cook pledged to continue
Apple’s fight for the rights of the low-paid workers who build the
company’s devices in overseas factories. The workplaces are frequently
depicted as oppressive sweatshops.
"I don’t think there is any CEO
who talks about human rights more than I do," he said. "I get a lot of
spears for it, but I don’t give a crap."
Cook, who became Apple’s
CEO shortly before the October 2011 death of Apple co-founder Steve
Jobs, also showed a playful side. He tantalized the crowd by telling
them he planned to provide a glimpse at Apple’s upcoming products, but
it turned out to be a tease. "I’ve got to have some fun," he said.
The
meeting looked like it would be a tense affair until earlier this month
when activist investor Carl Icahn abandoned a high-profile campaign
aimed at pressuring Apple’s board to increase the company’s $60 billion
budget for buying back its stock. The company has already spent more
than $40 billion of that amount.
Most shareholders at Friday’s
meeting seemed supportive of Cook, although a couple expressed
frustration with Apple’s stock price when he took seven questions from
the audience.
Investors are worried about the company’s shrinking
market share in the smartphone market as its rivals introduce a wider
selection of devices offering lower prices and larger screen sizes. Wall
Street is also wondering if Apple lost some of its inventiveness with
the death of the visionary Jobs.
Apple’s stock dipped $1.43 to
close Friday at $526.24. That’s 25 percent below its peak price of
$705.07 reached September 2012. Over the same stretch, the stock of
Google Inc. — a bitter rival — has surged by 66 percent and the
technology-driven Nasdaq composite index has gained 35 percent.
Cook
told shareholders he isn’t worried, noting that Apple’s stock has
struggled over other stretches in the past 15 years, only to soar after
the company released breakthroughs such as the iPod, iPhone and iPad.
The stock might fare better if Apple revealed more about its future
plans, Cook conceded, but he said the company intends to hew to Jobs’
hush-hush philosophy to build consumer anticipation and prevent rivals
from getting an early start on copying its ideas.
"We think the element of surprise is important," Cook said.
Analysts
are convinced the next iPhone will feature a larger screen than the
four-inch display that was introduced in 2012. Other smartphones boast
five-inch and even six-inch screens that appeal to people who play a lot
of games or watch a lot of video. Speculation on new product categories
that Apple might enter includes a high-tech watch that could monitor
the user’s health and a long-rumored television set that would run on
the same software as the iPhone.
Although he didn’t discuss a
potential TV set Friday, Cook revealed a new statistic indicating the
company’s $99 set-top box for streaming Internet video is becoming
increasingly popular.
He said the box, called Apple TV, generated more
than $1 billion in revenue during Apple’s last fiscal year. That figure
implies Apple sold more than 10 million of the boxes last year.
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