Anheuser-Busch sued over ‘hold my beer’ videos

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ST. LOUIS (AP) — A Montana-based craft brewer is suing theworld’s largest beer-maker, alleging
that popular YouTube videos for BudLight violate its trademarked phrase, "Hold my beer and watch
this."BigSky Brewing Co. sued Anheuser-Busch this month in U.S. District Courtin Missoula, Mont. The
company says it has used the slogan since atleast 2004, and has a trademark.At issue are three videos on
BudLight’s official YouTube site created by actor John Krasinski, bestknown for playing Jim Halpert on NBC’s
The Office, and his businesspartner. The videos debuted about a month ago and have nearly 5 millionviews.Bud
Light’s marketing vice president, Rob McCarthy, saysthere is no trademarked use of the phrase. He said other
videos andjokes use the same or similar wording.Copyright 2013 The Associated Press. All rightsreserved.
This material may not be published, broadcast, rewritten orredistributed.ST. LOUIS (AP) — A Montana-based
craft brewer is suing theworld’s largest beer-maker, alleging that popular YouTube videos for BudLight
violate its trademarked phrase, "Hold my beer and watch this."BigSky Brewing Co. sued
Anheuser-Busch this month in U.S. District Courtin Missoula, Mont. The company says it has used the slogan
since atleast 2004, and has a trademark.At issue are three videos on BudLight’s official YouTube site
created by actor John Krasinski, bestknown for playing Jim Halpert on NBC’s The Office, and his
businesspartner. The videos debuted about a month ago and have nearly 5 millionviews.Bud Light’s marketing
vice president, Rob McCarthy, saysthere is no trademarked use of the phrase. He said other videos andjokes
use the same or similar wording.Copyright 2013 The Associated Press. All rightsreserved. This material may
not be published, broadcast, rewritten orredistributed.

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