|Ad campaign promotes bright future for Detroit||| Print ||
|Written by Associated Press|
|Monday, 23 September 2013 06:24|
DETROIT (AP) — A group of Detroit-area corporate leaders has launched an advertising campaign promoting a bright future for Detroit despite its bankruptcy filing.
Detroit Free Press columnist Tom Walsh reports (http://on.freep.com/1aWAvoe ) the campaign began Sunday with full-page ads in The New York Times, The Washington Post and other publications. Ads are scheduled to run Tuesday and over the next week in other publications.
Dan Loepp, CEO of Blue Cross Blue Shield of Michigan, says the ads cost about $600,000. He says there has been "a lot of pent-up frustration" over media coverage following Detroit's municipal bankruptcy filing this summer. He says leaders "felt a need to say something" positive.
In all, 28 corporate leaders are part of the effort.
Information from: Detroit Free Press, http://www.freep.com
Copyright 2013 The Associated Press. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.
Front Page Stories
|Perrysburg Twp. man gets 22 years for rape, assault
07/25/2014 | PETER KUEBECK, Sentinel Staff Writer
A Perrysburg Township man was sentenced to more than 22 years in prison Thursday afternoon after bei [ ... ]
|Otsego approves contract with staff|
07/25/2014 | Sentinel-Tribune
TONTOGANY - The Otsego school district has inked a new three-year contract with its certified staff. [ ... ]