AUBURN HILLS, Mich. – As part of its "Year of the Farmer" initiative, the Ram Truck
brand has partnered with Mercury Records recording artist Easton Corbin on a multi-tiered program
highlighting and underscoring the importance of farmers in America.The program includes visits to and
exclusive performances by Corbin, a former FFA member, at local FFA chapters across the country; a video
web series (webisodes) documenting Corbin’s FFA tour; and a sweepstakes where fans can win special ACM
Awards weekends in Las Vegas next spring."It’s clear that Easton … cares passionately about ‘Year
of the Farmer,’ the FFA organization and its mission," says Reid Bigland, President and CEO, Ram
Truck Brand, Chrysler Group LLC. "Through his tour of local FFA chapters, he’s personally
connecting with this special group of kids to help us further the notion that there’s a ‘farmer in all
of us,’ while reminding everyone that we all have a role in reducing hunger in America."Elements of
the Partnership Include:Performances for Local FFA Chapters: As a passionate former FFA member, Corbin
is dedicated to the FFA organization and to help continue to celebrate the spirit and hard work of the
American farmer. He has been meeting with FFA chapters in 12 markets as he tours the country, performing
songs and answering questions from the audience. The visits began in August and will continue through
February 2014. Each event held so far has had 300-500 FFA members attending.’All Over the Road to the
ACM Awards’ Webisode Series: Capturing the adventures of Corbin’s FFA tour, the truck company launched
the "All Over the Road to the AMC Awards" webisode series featuring behind the scenes footage
of the tour. The webisodes can be viewed at www.ramtrucks.com/keepplowing with a new video posted every
two weeks.’All Over the Road to the ACM Awards’ Sweepstakes: The sweepstakes launched Oct. 21 and
continues to February. The contest gives three fans a chance to win trips to a special Academy of
Country Music Awards (ACM) weekend in Las Vegas April 4-7. Each grand prize includes trips for two to
Las Vegas, tickets to attend an invitation only concert with Corbin, tickets to the ACM Party for a
Cause Festival and tickets to the ACM Fan Jam where Academy of Country Music artists perform live during
the awards telecast.Winners will be selected randomly from entries received at
www.ramtrucks.com/keepplowing, www.eastoncorbin.com or www.countryweekly.com. Visit the websites for
contest rules, additional information and to enter the contest.The partnership is part of the brand’s
"Year of the Farmer" initiative dedicated to highlighting and underscoring the importance of
farmers in America. Launched in February with the brand’s much talked about "Farmer" video
airing during the Super Bowl broadcast, the year-long initiative was designed to generate $1 million for
the National FFA Organization in collaboration with Case IH Agriculture, Farms.com and other partners.